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Privacy Policy

Category:  Clothing
Date:  August 2026
Author:  Fashionism

1. Introduction

Welcome to Fashionism ("we," "our," "us"). We are a family-owned readymade garments store committed to protecting the privacy of our customers. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our store, shop with us in person, order over phone/WhatsApp, or visit our website/social media pages (if applicable).

By shopping with us or interacting with our store, you agree to the practices described in this policy.

2. Information We Collect

We may collect the following types of information:

  • Contact Information: Name, phone number, email address, and delivery/billing address (for home delivery, alterations, or order tracking).
  • Purchase Information: Items purchased, sizes, preferences, order history, and payment method used (cash, card, UPI, etc.).
  • Payment Details: We do not store your card, UPI, or net banking credentials. Payments are processed through secure third-party payment providers or point-of-sale systems.
  • Measurement Details: For tailoring, alterations, or custom orders, we may record body measurements.
  • Communication Records: Messages, calls, or WhatsApp chats related to orders, inquiries, or customer support.
  • Loyalty/Membership Information: If you join our loyalty or rewards program, we collect details needed to manage your membership and benefits.
  • CCTV Footage: For store security, our premises may be monitored by CCTV cameras.

3. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders, exchanges, and returns
  • Provide alteration and tailoring services
  • Send order confirmations, delivery updates, and receipts
  • Offer customer support and respond to inquiries or complaints
  • Inform you about new arrivals, offers, discounts, and festive sales (only if you have opted in)
  • Maintain store security and prevent theft or fraud
  • Improve our products, services, and in-store experience
  • Comply with legal and tax obligations

4. Sharing of Information

We do **not sell, rent, or trade** your personal information to third parties for marketing purposes.

We may share your information only with:

  • Delivery Partners: To fulfill home delivery orders
  • Payment Processors: To securely process card/UPI transactions
  • Tailors/Alteration Partners: If alteration work is outsourced, only measurement details necessary for the job are shared
  • Legal Authorities: If required by law, court order, or government request

5. Data Storage and Security

  • Customer information (such as contact details and purchase history) is stored securely, whether in physical registers, billing software, or digital systems.
  • We take reasonable measures to protect your information from unauthorized access, loss, misuse, or alteration.
  • Access to customer data is limited to authorized store staff and family members involved in business operations.

6. Data Retention

We retain your personal information only as long as necessary to:

  • Fulfill the purpose it was collected for (e.g., order processing, warranty/exchange support)
  • Comply with tax, accounting, and legal requirements
  • Maintain records for loyalty program benefits, if applicable

You may request deletion of your data at any time, subject to legal record-keeping requirements.

7. Your Rights and Choices

As our customer, you have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate or outdated information
  • Opt out of promotional messages, calls, or offers at any time
  • Request deletion of your data, where legally permissible
  • Ask questions about how your data is used

To exercise any of these rights, please contact us using the details in Section 10.

8. Cookies and Online Presence (if applicable)

If you interact with us through a website, Instagram, Facebook, or WhatsApp Business:

  • We may use cookies or platform analytics to understand customer preferences and improve our online presence.
  • Any information shared through these platforms is also subject to the respective platform's own privacy policy (e.g., Meta/WhatsApp).

9. Children's Privacy

We may sell garments for children, but we do not knowingly collect personal information directly from minors. Any purchases or data related to children's clothing are handled through a parent or guardian.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Fashionism
Address: Ground Floor, Shop No.8, Shri Sai CHS, Hindamata Flyover, opposite Gauri Shanker, Parel East, Parel, Mumbai, Maharashtra 400012

Email: fshsm.in@gmail.com

Store Hours:
Friday: 11:30 am–9:30 pm
Saturday: 11:30 am–9:30 pm
Sunday: 11:30 am–9:30 pm
Monday: 11:30 am–9 pm
Tuesday: 11:30 am–9 pm
Wednesday: 11:30 am–9 pm
Thursday: 11:30 am–9 pm

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted in-store and/or on our website/social media, with the "Last Updated" date revised accordingly.

This policy is intended to help our valued customers understand how we handle their personal information with care and respect, in keeping with our family store values of trust and transparency.